One of the most pervasive trends in the technology world is the ‘consumerization of IT’. Consumerization of IT refers to the growing tendency among ‘empowered’ business end-users to ignore the enterprise applications imposed on them by corporate executives or their IT departments in favor of more user-friendly apps they found on their own. Some people refer to this ad hoc or clandestine acquisition and utilization of unauthorized hardware and software as ‘shadow IT’. THINKstrategies believes this same pattern is beginning to emerge in the business intelligence (BI), big data and data integration world. Click here to read Jeff Kaplan’s views about this important phenomenon in Datamation.